Back to Building Authority

Last week, I shared two key updates:

1. The experiment around my new communication message was ready to go.

2. had a huge realization about my long-term direction.

Let’s take it from my realization.

My Path Forward: Making Business Growth Safe Through Innovation

As you know from last week, I want to become an expert at making business growth safe through innovation by:

• Identifying new opportunities,

• Validating ideas,

• Scaling validated solutions.

In other words, my job is to research and practice ways to answer the question: “How can business growth be safe through innovation (aka data-driven strategies)?”

The Challenge: Low-Quality Clients vs. High-Quality Opportunities

My current lead generation strategy can only attract low-quality clients.

To reach my goal of $10k/month, I need to work with higher-quality businesses. Ideally, 3 clients has to be enough to get to $10k/m

How? By building authority in my niche.

My focus now is on becoming an authority on safe, data-driven business growth. And the only way to do that is by consistently creating content and building marketing assets that demonstrate my expertise.

The Plan: Content Creation & Case Studies

I’ll be doing this by writing case studies—about my own projects, clients, and real-world examples. I’ve already started. I’m about to publish a case study on “How Nike Lost Billions by Skipping a Crucial Step” and another on “The Story Behind Paw Patrol’s Success”

The better IP & content I can create the better clients I will be able to have.

Regarding the experiment, results so far are average. I’ve got 3 potential clients, but no big conclusions yet—the experiment is still running (I want to keep the email short).

For Next Week

• I’ll tell you more about the results of the experiments

• I’ll keep delivering client work that I have

• If I have time (I don’t think so) I’ll try to keep building my IP and authority